The Incongruity Authorities Are Watching

The Incongruity Authorities Are Watching

The Incongruity Authorities Are Watching

The Incongruity Authorities Are Watching

The thesaurus specifies congruity as meaning: contract, consistency, or fitness Kingw88

That meaning can also be used to specify the ideal business, one where all components of business remain in contract, consistency, and / or fitness.

Because ideal business, all aspects of business in shape with each other. Each component (division / function / task / and so on.) should complement the various other, and with each other they all work to develop the total. That means marketing makes the promises, manufacturing / satisfaction maintains those promises, and the management handles everything. For instance, if the marketing division was designing a promo, all aspects – the message, the paper, logo design, the typeface, the appearance, feel, and structure – should be congruent to maximize the effectiveness of the message. To show my point, one would certainly choose various font styles to publicize a circus versus a mortuary.

Expertly produced advertising and marketing are usually congruent, but do-it-yourselfers often attempt to extend their budget, and the outcome is often incongruity.

Recently, I pretended I was the “Incongruity Authorities” and found the following:

A hairdresser advertising expensive health day medical medhealth club therapies and various other high-ends by using an ugly, hand-drawn, off-center “magic pen” sign in the home window. The sign promises luxury and beauty, but it’s so incongruent that I wonder if anybody has bought the solution. The Incongruity Authorities have issued a infraction!
A financial investment consultant sent out invites to a seminar with inserted hand-cut coupons that looked such as an eight-year-old had cut them out. The coupons looked so inexpensive and uninviting that one would certainly question the quality of his monetary advice. The Incongruity Authorities have issued a infraction!
A car dealer uses exactly the same pictures in ads week after week… for months. Anyone reading those advertisements would certainly question why those cars have not sold or whether those particular vehicles were ever in the dealer’s stock to start with. The Incongruity Authorities have issued a infraction!
A manufacturing company makes a top quality, durable, useful, efficient item, but their components division ships the components in 3 days while their competitors will deliver the same day the client places an purchase (if ordered by 2 pm). The Incongruity Authorities have issued a infraction!
A home cleaning company has vehicles with their tagline painted on them advertising that “We will Leave Your Home Pristine”. Yet, those vehicles are dirty, and you do not want to appearance at the inside with fast food wrappers strewn about. The Incongruity Authorities have issued a infraction!
Remember the “Incongruity Authorities” are watching.