This article tosses light on 2 very well-known brand names in India, which began on an uncertain keep in mind, but have later on transformed about their business. Both, Titan and Woodland are home names currently in the Indian market. Great lessons can be gained from the tales of these brand names Kingw88
“You can judge a guy from the footwear he wears”
In a nation of 1.2 billion individuals and 2.4 billion legs the footwear market is expected to be huge. In truth it’s approximated that the footwear market touches about Rs 20,000 crores. Indian footwear market has constantly been primarily messy with organized industry holding about 35-40% share. This was a prime opportunity as well as a huge challenge to enter an extremely fragmented market and produce a specific niche for oneself. Aero team with its introduce of Woodland shoes in 1992-93 has done exactly the same. Rather than contending in the hard combated official wear/sporting activities wear section they crafted a brand-new section in India under the premium laid-back experience sporting activities wear section. The TVC’s plainly talked of the Spirit of experience and the power of human will. The customers really felt the connect, as premium sturdy shoes with an daring label connected to it places them on a mantle in the culture much aside from the others.
The brand name is consistent with its message and has enjoyed huge benefits putting itself comfortably in 350 special stores globe wide and presence in over 3000 multi brand name stores. With the success in the footwear industry. Woodland is currently strongly pressing its various other merchandize men’s/women’s clothing, bags, also experience club subscriptions. Producing a specific niche and connecting all components of business to one solid consistent message is something that Woodland instructs all of us.
Titan – Brand name Tale
Titan entered a boring and boring watch market ruled by HMT,where knowing time was the just position/purpose of the watch in 1987, with a bang. They totally changed the face of this industry and creamed a section which considered watch as a high-end product appropriate for the ‘essence of gifting’. However, Titan later on faced problems when competitors started consuming the lower finish of the marketplace as well as the introduction of international brand names which totally ruled the top section leaving Titan dangling mid way with a label of a brand name which doesn’t innovate. Including to this Titan also made a big mistake with Sonata where it concentrated on being a quantity video game thus shedding the premium label which at one point of time it had developed.
Currently Titan is adamant on acquiring the marketplace share back and rules in the Indian watch market with 50% market show the introduce of a collection of innovative items targeted at the young people (18-30 age) for eg Side, Steel, Dash, Nebula, Classique, Royale, Fast Track, Raga, and the recently introduced Wallstreet. This has provided Titan its fresh picture back.
With its recently introduced HTSE- High Technology Self Energised views with Amir khan as the brand name ambassador Titan is effectively eliminating the label of a innovationless brand name and obtaining known as a high-end brand name for the young people which innovates and excels continuously.
That says learning can just be attracted from effective tales?
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